Executive Summary
Buffalo State College has recently established the VAWOC (violence against women on campus) program after receiving a two hundred thousand dollar grant from the United States Department of Justice. The VAWOC which is composed of both students, staff, and community members will work to create and establish a plan that will help to reduce the number of these incidences that occur on campus and to promote awareness on the issue and shed some light on how it can be corrected.
Marketing Objectives
The belief that the promotion of the VAWOC is essential part of the university life at Buffalo state college, crimes and acts such as these should not occur at a place where people should feel safe and at home when they are here on campus. The hope is to accomplish a majority of goals with this marketing plan including mandatory classes, lectures, and self defense programs for both incoming and current students to attend to gain knowledge of these issues and how to avoid them. The VAWOC wants to stress the essential role of university police in keeping the campus safe as well as student organizations volunteering time to help the campus police do their job.
Goods or Services
The VAWOC hopes to promote the already existing programs, as well as creating mandatory programs for all freshmen to take as a part of their BSC class so that they will not take it lightly because it would be counted as a grade to ensure that all students took the time to read and learn about this issue. The plan includes a multitude of new programs, including the beginning of a Student campus security team that is made up of criminal justice majors that would count as an internship through the school which would give them credit hours for this. We would like to begin a women’s self defense course that can be taken by female students that can be instructed by campus police or the criminal justice department. Then in the event of an attack the victim knows what to do and how to respond. The idea is that they can work in collaboration with campus police to assist them in doing their job more efficiently. The overall concept is that you are promoting programs that will be useful and widely used by the students on campus.
Resources Needed
The resources needed in order to carry out these ideas are already in place you have the founders of the VAWOC; Joan McCool, director of the Counseling Center; Robert Delprino associate professor of psychology, William Wieczorek director of the Center for Health and Social Research, and Peter M. Carey chief of University Police. This group of dedicated individuals has done a wonderful job of obtaining the grant money as well as many new programs toward the reduction of violence on campus. The establishment of our plan will only require their time and effort as well as the time of volunteer students and community members to establish these new services. Our program will require a collaboration of school officials and the VAWOC to establish certain aspects of our plan. The beauty of this plan is the use of the grant money does not have to go directly into paying for the services we want to provide. By using students and staff who already give their time as volunteers you will gain valuable human resources at little to no cost; so that the grant money can be maximized in its use.
Projected outcomes
In 2007 there were 15 counts of reported forcible sex offenses that occurred to Buffalo State College students, 8 of these offenses occurred on campus, as well as 12 accounts of assault. Our goal is significantly reduce this number by implementing our mandatory Awareness programs through BSC courses that are taught to all incoming freshmen at Buffalo State. The more education and knowledge these students receive the less likely they are to be victims of these acts. The implementing of the student campus security I believe that we can significantly reduce those statistics. By having more people on campus who are their solely to look for things out of the ordinary and report them to campus police I believe will be extremely valuable. I believe these results would be seen immediately after these are put into action, and the number of occurrences will be decreased by 50 % within one year.
Buffalo State College | 1300 Elmwood Avenue | Buffalo, NY 14222
